Time: Accumulative day-by-day Effectiveness: Immediate and Long-term Return: Extremely high This is my favourite strategy, being the most effective solution for short- and long-term customer loyalty. It works by inviting your existing customers to join your VIP Club to get exclusive, special offers and free upgrades. Customers opt-in by sending you a special text message …

Generate Customer Orders On-Demand with VIP Club Text Messages Read More »

Time: 60 minutes Effectiveness: Long-term Return: High We don’t know how long the pandemic will last, but be sure – it will end. In the meantime, you need to pay mortgages, rent, wages and food costs. To generate cash flow now, start selling gift certificates and cards now, even at a discount*. When it’s safe …

Manage Cash Flow with Gift Certificates Read More »

Time: Varies from restaurant Effectiveness: Immediate and Long-term Return: Moderate to high Now that everyone has to get delivery or pick up their orders, wait times have become a huge deciding factor on where and who to order from. Delivery services are being spread thin to service the vast number of kitchen and customers, and …

Revise Your Menu for Efficiency and Safety Read More »

Time: 30 seconds as needed Effectiveness: Immediate and Long-term Return: High Did you hear about the ice cream shop in BC that closed after being shamed online? Jae Bee reposted her friend’s photo of the customer lineup outside the Rocky Point Cream shop and blamed the owners for putting their customers at risk. The backlash …

Be Role Models To Your Community Read More »

Time: 2 hours setup, 5 seconds each delivery Effectiveness: Immediate Return: High Now that dining-in is off the table, your entire restaurant service is going out the door. Restaurant owners tend to hate relying on 3rd-party delivery services. They take a big percentage of your profits and you get no customer interaction. You can’t even …

Leverage Delivery Services as Customer Acquisition Assets Read More »

Time: 2-3 hours Effectiveness: Immediate and Long-term Return: High When someone visits your website and leaves without calling, emailing or ordering something, they will likely never return. But you can chase them back on Facebook! Facebook has a special invisible tracking pixel you can add to your website. When someone visits your website, their browser …

Retarget Website Visitors With Facebook Ads Read More »

Time: 1-3 days Effectiveness: Moderate Return: High Now that dining rooms are closed and people are encouraged to stay home, restaurants are dependent on delivery services like Uber Eats, Skip The Dishes and DoorDash. Not everyone likes using Uber Eats. DoorDash doesn’t always serve the full delivery area you’d like. For whatever reason, it’s important …

Sign Up with All Delivery Services Read More »

Time: 10 minutes each Effectiveness: Immediate Return: Moderate People are online more now than ever before. They are searching for food options using Google, Facebook, Yelp, and many other business directory listings websites. Your information needs to be up-to-date and consistent on all these listings. Do a Google search for your restaurant to see all …

Keep Your Restaurant Online Listings Updated Read More »

If you’re a restaurant owner or manager looking for guidance on how you can continue to generate revenue and repeat business during the shutdown, then I’ll outline strategies you can implement right now so you can increase sales. YOU MUST PIVOT: It comes as no surprise you’ve been forced to pivot in the manner you do …

How Restaurants Can Pivot & Thrive During This Time of Uncertainty Read More »