Time: Varies from restaurant
Effectiveness: Immediate and Long-term
Return: Moderate to high
Now that everyone has to get delivery or pick up their orders, wait times have become a huge deciding factor on where and who to order from.
Delivery services are being spread thin to service the vast number of kitchen and customers, and the number of drivers willing to expose themselves day-to-day is only getting fewer. Even pickup orders are becoming a concern as people need to isolate and distance more and more.
Your menu options can influence the delivery and pickup process. Revise your menu to consider these factors:
- How fast can each dish be prepared, so as to reduce at-door wait times?
- Which dishes are most popular and will attract more orders?
- Which dishes have the greatest profit margin, so to reduce food and delivery expenses?
In some cases, having fewer options on the menu makes it easier for customers to choose, instead of debating back and forth only to try an easier food option.
Promote your menu options on social media. Publish menu posts weekly.
Add a proper text-only menu listing tab to Google My Business and Facebook if you don’t have one set up. Posting many photos of your menu pages will not help your customers find and choose to order from you!
Better still… Add a food ordering system right on your FB Page and take orders directly from Facebook. This is not too expensive to run but can be a little technically complicated for most people to set up.